| Work Description | Advertising account Executives visit clients and accept the clients request to produce advertising. They will also need to understand the client's needs, budget and schedule to really meet the client's requirements. On the other hand, they will have to pass the message to the advertising company, and further improve the coordination and communication of both sides. |
| Suggested Electives | Core Electives：Moral Reasoning, Chinese History and Culture, Civic Social Studies, Life sciences. Extended Electives：Creation and Appreciation of Dance, Relationships, Workplace Ethics, Leisure and Popular Culture, Eco Friendly Architecture and Environmental Design. |
| Work Description |
Media planning and marketing staff are responsible for assisting advertisers to plan or market, as well as assist in calculating the budget for advertising clients. They will suggest a timeline and layout arrangement, etc., to make the most appropriate use of resources and increase the clients ability to enhance the spread of consumer information to improve buying motives. |
| Suggested Electives | Core Electives: the civilized world, the state and the market, critique and logical thinking. Extended Electives: regional cultural themes, globalization theory and practice, workplace ethics, interpersonal relationships, environmental change and sustainable developments. |
| Work Description | The main duties and responsibilities of a Digital Marketing Specialist are to design creative ideas, turn ideas into productions and optimize operations of digital media and advertisements. They should be able to continuously track and analyze results and numbers, optimize consumer experience and the paths for navigating webpages, and use analytics as a reference to formulate the brand's real-time communication strategy.
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| Suggested Electives | Core Electives: Innovative thinking and creative industry, Leisure and popular culture, Modern technology and human civilization.Extended Electives: Logical and critical thinking, Global theory and practice of organization, National marketing
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| Work Description |
Marketing planners plan for the customer's product and develop a marketing program, as well as program content, including market research and analysis, publicity campaign planning, path planning and public relations activities such as planning. |
| Suggested Electives | Core Electives: world civilization, country and market, logic and critical thinking. Extended Electives: Taiwan's development and transformation, casual pop culture, global theory and practice of modern Chinese change, environmental change and sustainable development. |
| Work Description |
PR work includes the development and establishment of media relations, public relations, event planning and execution, public affairs and issues management, image communication, crisis management, proposal writing and media marketing effectiveness tracking. |
| Suggested Electives | Core Electives: Moral Reasoning, Chinese history and culture, civic and pluralistic society. Extended Electives: music and life, relationships, sex and imaging, services and learning, the environment and people |
| Work Description |
The advertising planner is responsible for product advertising and marketing copywriting, planning and briefing book proposal, creative project development, and conversing with the planning and design staff. They are also responsible for event planning, preparing strategies, and planning a series of products for promotional activities. |
| Suggested Electives | Core Electives: Civil Studies, Country and Market, civil and pluralistic society, life sciences. Extended Electives: Eco friendly Architecture and Environmental Design, interpersonal relationships, globalization theory and practice, leisure and popular culture, Western art and beauty. |
