Category
2018-19
2019-20
2020-21
2021-22
Internship Units
53
63
32
75
Interns
68
75
84
84
Year
Student's name
Title
Advisor
2012-13
Chen, Bor-Tsang
Guides to the Way Home
Kuo, Hsiu-Li
2012-13
Yen, Ling-Tien、Hung, Ruo-Yan、Lei, Chien-Hua
The Influences of Product Placement and Brand Identity on Consumer Purchase Intention--An Example of Pop Music Video < JJ Lin-She Says>
Li, Pei-Fen
2012-13
Yee, Yik-Lim、Ng, Yue-Hua
A Research on the Influence of Taipei City New Media Marketing Model on the Cultural Identity of Consumers
Chen, Po-Yu
2013-14
Chang, Yi- Shang
Fish and freedom
Kuo, Hsiu-Li
2013-14
Li, Meng- Chen、Liu, Yi-Wen、Liu, Ting-Hsuan
An Integrated Marketing Business Plan for Building Block Planet – Building Block Planet Adventures
Yu, Shu-Fen
2013-14
Huang, Chia-Wen、Kuo, Ying-Hsi
Experience for Marketing’s Influence on Customer Satisfaction and Brand Loyalty – A Case Study on Xin Yi Eslite Music
Chen, Po-Yu
2014-15
Pei-Wen Lin
Whether Consumer Attitudes, Brand Identity have differences in the Consumers’ adoption Willingness ─BCI x Rabb
Chen, Po-Yu、Chiu, Chi-Shiuan
2014-15
Chen, Kai-Hui、Wu, Yen-Yi、Zhang, Jia-Ying
Facebook Marketing Practices and Consumer Lifestyle Purchase Intention of Consumers
Li, Pei-Fen
2014-15
Chang, Tung 、Lim, Cher-Chen、Yeoh, Han-Pin、Low, Chen-Wei、Jack, Son Wong
So cool to meet Taiwan
Chiu, Chi-Shiuan
2015-16
Ao, Sok-Han、Shao, Jia-Wei
Analysis by Grounded Theory of customers’ willingness between Taiwan and Mainland China in buying Cultural and Creative Industry Products
Chuang, Tung-Lin
2015-16
Tsou, Chia-Jung
Research on E-Book Use Intention of University Students
Chen, Po-Yu
2015-16
Tan , Ting-Fong、Tan, Pei-Yin、Lee, Yi-Ying、Yang, Kai-Ru、Chao, Wei-Yu
Ironberry Project
Chiu, Chi-Shiuan
2016-17
Ying-Chu, Chen、Yu-Lin, Cheng
The Research of Relationship between Experience Value, Customer Satisfaction and Word of Mouth--NPM ''AR ticket'' for Example
Chen, Po-Yu
2016-17
Yi-fei, Hu
Exploring the willingness to use economic platform based on Rational Behavior - Taking UBER as an example
Chen, Po-Yu
2016-17
Tzu-Ying, Lu
Memory of childhood
Kuo, Hsiu-Li
2017-18
Lin,Shih-Ting
A Study on the Relevance of Customer Experience Value, Lifestyles and Donation Attitudes - Take 7-ELEVEN Piano Fundraising Case as an Example
Chen,Po-Yu
2017-18
LI,ZHANGYINGHUANG,XUEER
Experiential Marketing and E-WOM-A study on Consumer's Purchase Intention of Cosmetic
Li,Pei-Fen
2017-18
Wang Ruo Ning
The Study on Relationship between Cognitive Dissonance,Customer Satisfaction, and Return Behavior -as Applied to Costco
Chen,Po-Yu
2019-20
Liu,Qi-Shan、Hu,Yun-Chieh
Research on the Relevance of Virtual Reality Experience to Users Experience Value, Satisfaction and Word of Mouth-A Case Study of National Palace Museum「A Journey Inside Paintings and Calligraphy-VR ART」
Chen, Po-Yu
2019-20
Leong Sin I、Hsieh, Meng Hsuan、Cheong Hoi Ian
The Impact of Chanel Brand Image on Consumers' Purchase Intention: A Case Study of No˚5 Perfume Advertisement
Wang, Wan-Chia
2019-20
Wu,Ting-Wei、Chou,Min- Hui、Chen ,Wei-Ming、Tsai,Chin-Yu、Lin ,Ting-Chuan
Printing without eyes, by heart
Yu ,Shu-Fen
2020-21
Liu, Hui-Ci、Chan,Jia-Mun
Analysis of the relationship between negative emotion Cognition ,brand identity,and purchase intention : A case of community public relations events
Chen, Po-Yu
2020-21
Liu,Yu-Chen、Kong, Weng- I、Chong, Kah- Kee
Using ZMET to explore the consensus map of Taiwan's art enthusiast for Creative Life Industries
Chaung,Tung-Lin
2020-21
Kuo, Tzu- Hsuen、Yao, Jie- Si、Chao, Hsin -Wei、Tsai, Tung- Hsin
Good more plan
Wang, Wan- Chia
2021-22
Zhong,Cheng-Ze、Su,Zi-Xuan
Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing—The case of SHISEIDO LINE Biz-Solutions extended service.
Chen, Po-Yu
2021-22
Zhang, Si-Yun、Chang, Tzu-Tung
Research on the Application of Family Love Theme in Advertising——Taking the Micro-film-style Mother's Day Advertising as an Example
Wang, Wan- Chia
2021-22
Shiau, Yu-Wei、Ku, Yu-Chieh、Chen, Xin-Ru、Li, Qian-Yi 、Lin, Pin-Yu
“Irrigate, With Meticulous Love”
Chaung, Tung-Lin
2021-22
Cheng,Hui-Hsin、Chan,Yu-En
STEREOTYPES
Kuo, Hsiu-Li
2022-23
Wu, Ting-Yu、 Chen, Shih-Ying、 Chen, Chih-I、 Sun, Yu-Chi、 Chung, Bo-Yu、 Chen, Yan-An
Marketing Project Of Happy Cake Dessert Studio
Yu, Shu-Fen
2022-23
Hung,Zi-Yuan、Mei,Yu-Ju
Epidemic Press Conferences and Political Figure’s Images: A Case Study of Taipei Mayor Ko Wen Je
Wang, Wan- Chia
2022-23
Qiu Junxiang
To explore consumer demand for streaming services
Chaung, Tung-Lin
Advisor
Title
Name
Project Title
Chen, Po-Yu
Associate Professor
Pei-Wen Lin
Whether Consumer Attitudes, Brand Identity have differences in the Consumers’ adoption Willingness ─BCI x Rabbits
Chen, Po-Yu
Associate Professor
Chen, Bei-Lin、Zeng, Shih-Ting
The Relationship among Experiential Marketing, Customer Satisfaction and Customer Loyalty: The Case of league of legends
Advisor
Title
Name
Project Title
Chen, Po-Yu
Associate Professor
Pan Ti-Ru
How the movies and TV drama adapted from Intellectual property shape the attitudes of fans with perspectives from Involvement—A case study of Nirvana in Fire
Advisor
Title
Name
Project Title
Chen, Po-Yu
Associate Professor
Kuo Chih An
The Study on The Relationship of Social Presence , Customer Perceived and Internet Addiction of Line Stickers-The moderating effect of Fashion Involvement
Chen, Po-Yu
Associate Professor
Lee Fang-Yu
The Study on The Relationship of Social Presence , Customer Perceived and Internet Addiction of Line Stickers-The moderating effect of Fashion Involvement
Advisor
Title
Name
Project Title
Chen, Po-Yu
Professor
CHEN, SHU-HO
Contrary Narrative Technique of Nonprofit Brand’s Commercials’ effect on Audiences Emtional Cognition, Sponsor Intention and Word of mouth-Taking Ocean Pollution commercials as an example
CHAUNG,TUNG-LIN
Assistant Professor
Agatha Teo Min Er Lee Yong Yen Tsue Xin Jie
Use EDTM to explore Taiwanese enthusiast’s consuming behavior: A Case Study of Creative Lifestyle Industry
Advisor
Title
Name
Project Title
Chen, Po-Yu
Professor
LIU,HUI-CI ，CHAN,JIA-MUN
Analysis of the relationship between negative emotion cognition,brand identity,and purchase intention: A case of community public relations events
CHAUNG,TUNG-LIN
Assistant Professor
Liu Yu Chen ，Kong Weng I，Chong Kah Kee
Using ZMET to Explore Hipsters' Consensus Mind Map: Creative Lifestyle Industries as an example
Advisor
Title
Name
Project Title
Chen, Po-Yu
Professor
Zhong, Cheng-Ze、Su,Zi-Xuan
Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing—The case of SHISEIDO LINE Business extended service.
Advisor
Title
Name
Project Title
Chaung, Tung-Lin
Assistant Professor
Wu, Hui-Ru、Liu, Shu-Pei、Jia, Zi-Lan
Marketing Project of “Footprints in the Field Farmers Market”
Chaung, Tung-Lin
Assistant Professor
Zou, Hong-Wei、Lin, Yu-Ci、Lin, Yi-Pin
“I love my field” Advertising photography
Chaung, Tung-Lin
Assistant Professor
Wu, Hui-Ru、Guo, Bo-Yu、Huang, Xin-You
“Let’s work in the field together” Advertising photography
Advisor
Title
Name
Project Title
Chaung, Tung-Lin
Assistant Professor
Sie Wun Yi、Chang Ya Ching、Liao Hsin Yu、Weng Jing Ya
Consumer for cognition and explore of vegetables
Chaung, Tung-Lin
Assistant Professor
Lyu Guan Yi 、Miao Zih Siang、Huang Yi Ling
Study of young ethnicity for vegetables attitude
Chaung, Tung-Lin
Assistant Professor
Chen, Rou-Li、Wong, Yee-Chian、Wu, Jen-yi、Liu U、Huang, Zi-Xuan、Raina Aurelia
Healthy vegetables diet
Chaung, Tung-Lin
Assistant Professor
Tseng, Huei-Wen、Wang, Yu-An、Hsu, Chia-Jung
Tse-xin Organic certification promotion
Chaung, Tung-Lin
Assistant Professor
Lyu, Chi-Zhe、Lo, Wen-Yu、Lee, Xue-Xun、Tsai Chen Guxn
Non-toxic agriculture
Advisor
Title
Name
Project Title
Chaung, Tung-Lin
Assistant Professor
Yu-Wei,Shiau、Yu-Cheih,Ku、Xin-Ru,Chen、Pin-Yu,Lin 、Cian-Yi,Li
Greeny Baby
Advisor
Title
Name
Project Title
Chaung, Tung-Lin
Assistant Professor
Wang,Zhi-Chi、Wang,Han-Yang、Xiao,Yu-Jun、 Gu,Yi、Wu,Yu-Ting
Promotional video for plastic reduction
Advisor
Title
Name
Title
Award
Li, Pei-Fen
Associate Professor
Lu, Tzu-Ying、Huang, Ya-Tzu、Jian, Ting-Yu、Cheng, Yu-Lin、Chen, Ying-Chu、Chen, Wan-Zheng
Daybreak Eye on the World
Bronze
Advisor
Title
Name
Project Title
CHEN, PO-YU
Associate Professor
Kuo Chih An
The Relationship of Customer Perceived Value,Emotional Expression and Satisfaction on Social Sticker Addiction.
CHEN, PO-YU
Associate Professor
Lee Fang-Yu
The Relationship of Customer Perceived Value,Emotional Expression and Satisfaction on Social Sticker Addiction.
CHEN, PO-YU
Associate Professor
Lin You-Jun
[Brand x Place] Research of Consumers Evaluating the Effect of the Brand Extension Concerning Joint Commodities.
CHEN, PO-YU
Associate Professor
Yang Zi Long
[Brand x Place] Research of Consumers Evaluating the Effect of the Brand Extension Concerning Joint Commodities.
YU, SHU-FEN1
Associate Professor
Lin Xian Ju
Research the Location and Marketing Planning of Wearable Healthcare Products-A Case Study of Wearable Series of Bio-energy Ceramics.
YU, SHU-FEN1
Associate Professor
Liu Chia Chun
Research the Location and Marketing Planning of Wearable Healthcare Products-A Case Study of Wearable Series of Bio-energy Ceramics
YU, SHU-FEN1
Associate Professor
Chang Bo lin
Innovative Thinking of Marketing in Traditional Industries With The Advent Of The Digital Age ---HoCheng Corporation For Example
YU, SHU-FEN1
Associate Professor
Shen Wei Chen
Innovative Thinking of Marketing in Traditional Industries With The Advent Of The Digital Age ---HoCheng Corporation For Example
CHAUNG,TUNG-LIN
Associate Professor
Yong Ching Khong
Consumer Behavior On Mobile Phone Games
CHAUNG,TUNG-LIN
Associate Professor
Lau Yie Tian
Consumer Behavior On Mobile Phone Games
CHAUNG,TUNG-LIN
Associate Professor
Pang Wan Er
To Investigate The Impact Of Culture And Creative Performance On Social Culture
CHAUNG,TUNG-LIN
Associate Professor
Tan Sim Yee
To Investigate The Impact Of Culture And Creative Performance On Social Culture
Advisor
Title
Name
Project Title
CHAUNG,TUNG-LIN
Assistant Professor
Tseu, Xin-Jie
Use EDTM to explore Taiwanese enthusiast’s consuming behavior: A Case Study of Creative Lifestyle Industry.
CHAUNG,TUNG-LIN
Assistant Professor
Lee, Yong- Yen
Use EDTM to explore Taiwanese enthusiast’s consuming behavior: A Case Study of Creative Lifestyle Industry.
CHAUNG,TUNG-LIN
Assistant Professor
Agatha Teo Miner
Use EDTM to explore Taiwanese enthusiast’s consuming behavior: A Case Study of Creative Lifestyle Industry.
CHAUNG,TUNG-LIN
Assistant Professor
Yu, Pei-Chen
Use EDTM to explore art enthusiasts’ decision making of purchasing Cultural and Creative Product in Taiwan: The product design industry as example.
CHAUNG,TUNG-LIN
Assistant Professor
Wang, Ting-Yu
Use EDTM to explore art enthusiasts’ decision making of purchasing Cultural and Creative Product in Taiwan: The product design industry as example.
CHAUNG,TUNG-LIN
Assistant Professor
Lin, Yi-Ting
Use EDTM to explore art enthusiasts’ decision making of purchasing Cultural and Creative Product in Taiwan: The product design industry as example.
CHEN, PO-YU
Associate Professor
Tsung,Yi-Hsuan
Emotional Appeal and the AD Narrative Technique’s Effect on Nonprofit Brand’s Commercial-Taking Surfrider Foundation’s Ocean Pollution Videos as an example.
CHEN, PO-YU
Associate Professor
Chen, Shu-Ho
Emotional Appeal and the AD Narrative Technique’s Effect on Nonprofit Brand’s Commercial-Taking Surfrider Foundation’s Ocean Pollution Videos as an example.
CHEN, PO-YU
Associate Professor
LIU,QISHAN
Research on the Relevance of Virtual Reality Experience to Customer Experience Value, Satisfaction and Word of Mouth-A Case Study of National Palace Museum「A Journey Inside Paintings and Calligraphy-VR ART」
CHEN, PO-YU
Associate Professor
Hu,Yun-Chieh
Research on the Relevance of Virtual Reality Experience to Customer Experience Value, Satisfaction and Word of Mouth-A Case Study of National Palace Museum「A Journey Inside Paintings and Calligraphy-VR ART」
Advisor
Title
Name
Project Title
WANG, WAN-CHIA
Assistant Professor
Li,Yu-Zhen
Applied Semiotics study on Advertising Videos- A Case of IKEA Taiwan（2015－2019）
WANG, WAN-CHIA
Assistant Professor
Lee,Te-Hsin
Applied Semiotics study on Advertising Videos- A Case of IKEA Taiwan（2015－2019）
WANG, WAN-CHIA
Assistant Professor
Lin-Lyu-Han
Comparison and Analysis of the City Mascots between Taiwan and Japan -- Take BRAVO and Kumamoto Bear as examples
CHAUNG,TUNG-LIN
Assistant Professor
LIU,YU-CHEN
Using The ZMET Methodology To Explore Taiwanese Youth Mental Mapping : Using Natural Eco-Industry As An Example
CHAUNG,TUNG-LIN
Assistant Professor
KONG WENG I
Using The ZMET Methodology To Explore Taiwanese Youth Mental Mapping : Using Natural Eco-Industry As An Example
CHAUNG,TUNG-LIN
Assistant Professor
CHONG KAH KEE
Using The ZMET Methodology To Explore Taiwanese Youth Mental Mapping : Using Natural Eco-Industry As An Example
CHEN, PO-YU
Professor
Liu Hui Ci
Dealing with Brand Crisis in the Community Era, Exploring the Relevance Analysis of Corporate Image, Brand Attitude and Consumer Identity--Taking "Yi Fang Fruit Tea" as an Example.
CHEN, PO-YU
Professor
Chan Jia Mun
Dealing with Brand Crisis in the Community Era, Exploring the Relevance Analysis of Corporate Image, Brand Attitude and Consumer Identity--Taking "Yi Fang Fruit Tea" as an Example.
YU, SHU-FEN
Associate Professor
Ho Hsin Jou
Marketing Propaganda of Vulnerable Groups: Taking Visually Impaired Persons as an Example
YU, SHU-FEN
Associate Professor
Tsai Ji Zhen
Marketing Propaganda of Vulnerable Groups: Taking Visually Impaired Persons as an Example
YU, SHU-FEN
Associate Professor
Chang Huai hsuan
Marketing Propaganda of Vulnerable Groups: Taking Visually Impaired Persons as an Example
CHAUNG,TUNG-LIN
Assistant Professor
Oon Hui Tian
Investigate Interpersonal Interaction Behavior by Applying Visual Metaphor Techinique----Taking Table Games as an Example
CHAUNG,TUNG-LIN
Assistant Professor
Kong Wen Nie
Investigate Interpersonal Interaction Behavior by Applying Visual Metaphor Techinique----Taking Table Games as an Example
Advisor
Title
Name
Project Title
WANG, WAN-CHIA
Assistant Professor
He,Ya-Hsin
Use Meme Marketing to Explore Advertising Interaction Strategy of Self-Media in Taiwan: Taking Facebook and Instagram for Examples.
YU, SHU-FEN
Associate Professor
Su,Yu-Wen
Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation.
YU, SHU-FEN
Associate Professor
Huang,Ya-Chi
Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation
YU, SHU-FEN
Associate Professor
Zhang,Yong-Lin
Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation
YU, SHU-FEN
Associate Professor
Lee,Chieh-Chou
Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation
CHEN, PO-YU
Associate Professor
Zhong,Cheng-Ze
Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing— The case of SHISEIDO LINE Business extended service.
CHEN, PO-YU
Associate Professor
Su,Zi-Xuan
Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing— The case of SHISEIDO LINE Business extended service.
CHEN, PO-YU
Associate Professor
MARINA
Analysis of Perceived Value, Brand Attitude, and Purchase Behavior from Cultural Differences: Case Study on Indonesia and Taiwan E-commerce platform
CHAUNG,TUNG-LIN
Assistant Professor
Wen,Feng-Yuan
A study on Listening Hobby and Motivation of Domestic Undergraduate in Taiwan's Independent Music
Advisor
Title
Name
Project Title
YU, SHU-FEN
Associate Professor
Pan Tian Ni、Hsieh Cheng Yun、Wu Chia Yun
Reconstruct the Ching Liou tribe from culture and creative‘s perspective.
YU, SHU-FEN
Associate Professor
Yu-Chen Hou、Yung-Han Liu
Digital transformation marketing for brand of jewelry case Pristine Jewel
CHAUNG,TUNG-LIN
Assistant Professor
Qiu Junxiang
Based on Maslow's hierarchy of needs to explore the mind Map of mobile game players
CHEN, PO-YU
Professor
CHUA JEI RIANG
The reasons why Taiwanese are satisfied and dissatisfied with paid subscription to YouTube channels are just one comparison of three types of YouTube channels
Advisor
Title
Name
Project Title
WANG, WAN-CHIA
Assistant Professor
Seng, Bing -Tang, Yew, Qi- Zhi, Ling, Tien- Loon
Blood Of The Movie Brats - The Cultural Change And Influences Of American New Wave.
WANG, WAN-CHIA
Assistant Professor
Leong, Wai- Ian
《The revelation of “Downvotes”：A case of Coca-Cola’s e-sports advertising in 2021 》
YU, SHU-FEN
Associate Professor
Lin, En- Yu, Chen, Wen- Yu
A Study on the Improvement of Student Community Addiction in Tertiary Institutions.
YU, SHU-FEN
Associate Professor
Tsai, Hsin-Yu
Explore how to reduce user discomfort about personalized advertisement in social media.
CHAUNG,TUNG-LIN
Assistant Professor
Su,Pin-Yu, Chow,Lai-Ying, Lin,You-Chen
Using Ethnographic Decision Tree Modeling to Explore Consumer Behavior towards OTT Platforms.
CHEN, PO-YU
Professor
Shuan,Zi-Ang, Wu,Yu- Hsien
The Reasrch on Anchoring Effect on Online Shopping Behavior of Colleges Students in Taiwan with Anchor Effect- take the Singles' Day Shopping Festival ( Double 11) for Example.
CHEN, PO-YU
Professor
Chiu,Hsin-Yu, Chen,Jui-Jan, Zheng,Jing-Yao, Lin,Cai-Yu, Yang,Tzu-Yen
Research on the extension effect of "brand" and "channel" co-branded products on brand promotion -- taking "at the close 此刻" as an example.
