Professional Cultivation :
Competence I: Integrate Strategic Communications Planning Capability
Competence II: Cultivate Advanced Skills in Advertising and Marketing
Practical Applications :
Competence III: Enhance Skills in the Application of Strategic Brand Marketing
Competence IV: Enhance Practical Skills in Advertising Design
Career Development :
Competence V: Develop Skills in the Application of Creative Advertising
Competence VI: Enhance Capabilities in Cross-Media Management and Execution