We aim to cultivate talents. We welcome students who are interested in advertising, PR, marketing, cultural creativity and internet media careers to apply for admission.
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Timeline |
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1980 |
Mass Communication Department was established. |
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1990 |
First institution in Taiwan to run integrated communication courses. |
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1999 |
The first Department of Communication to have unified admission for the 1st and 2nd years, with integrated communication courses. |
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2000 |
The first School of Communication to engage in exchange with universities in China. |
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2003 |
The first School of Communication to offer digital media courses through platforms such as Internet News, Internet Radio, Internet TV, Ming Bao News, MCU Radio Station, MCU TV, Telecommunications & Information Center, Integrated Marketing Communication Center, Cross-Strait Communication Research Center and MCU Academia-Industry Innovation Center. |
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2006 |
Mass Communication Program in Overseas Youth Vocational Training School established |
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2014 |
Each Department in the School of Communication began recruiting students individually: Journalism, Radio and TV, Advertising and New Media and Communication Administration |
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2015 |
Department of Advertising renamed as Department of Advertising and Strategic Marketing. |
Ming Chuan University 2022-23 AY
Department of Advertising and Strategic Marketing
High School Star Program Information
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Ming Chuan University |
General Scholastic Ability Test (GSAT) and English Listening Proficiency |
Order of Items for Entrant Allotment |
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Department of Advertising and Strategic Marketing (Taipei Campus) |
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Subject |
Standard |
1.Academic Score Ranking in Entire Graduating Class of their High School 2. Total GSAT score for Chinese, English and Social Science combined 3. GSAT Chinese Score 4. GSAT English Score 5. GSAT Mathematics Score 6. Academic Score Ranking in History among entire Graduating Class of their High School 7. Academic Score Ranking in Civics among entire Graduating Class of their High School
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Uni-Dept Code |
04614 |
Chinese |
-- |
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English |
Post-standard |
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Discipline Type |
Type 1 |
Mathematics |
-- |
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Recruitment Quota |
7 |
Social Science |
-- |
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Max No. to Indicate Preference |
46 |
Natural Science |
-- |
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English Listening |
-- |
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Additional Quota |
2 |
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Max No. to Indicate Preference |
40 |
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Notes |
1.Students who enroll through this program (High School Star) may apply for Department transfer in accordance with the relevant regulations. 2.Department of Advertising and Strategic Marketing is the only Department in Taiwan that cultivates talents with cross-disciplinary strategic thinking in Advertising and Strategic Marketing. Students interested in advertising, PR, marketing, creative design, digital media and communication research are welcome to apply for admission. 3.Classes offered on Taipei Campus, please refer to our website at http://web.adv.mcu.edu.tw ; our contact number is 02-28824564-2515 |
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Ming Chuan University 2022-23 AY
Department of Advertising and Strategic Marketing
Individual Application Information
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Department of Advertising and Strategic Marketing (Taipei Campus) |
General Scholastic Ability Test (GSAT) and English Listening Proficiency Screening Methods |
Documentation/Interview Scoring Method and Weighting |
Order in which Documentation/Interview Scores will be considered in case of tie in Overall Score |
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Stage 1 |
Stage 2 |
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Subject |
Minimum |
Screening Rate |
GSAT score formula |
Weighting in Overall Score |
Designated Items |
Minimum |
Weighting of Documentation / Interview Items |
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Dept Code |
046142 |
Chinese |
-- |
-- |
*2.00 |
35% |
Documentation Review |
-- |
30% |
1. Oral Test 2. Documentation Review |
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Recruitment Quota |
36 |
English |
Post-standard |
-- |
*1.50 |
Oral Test |
70分 |
35% |
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Gender Mix |
N/A |
Social Science |
-- |
7 |
*2.00 |
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Est Documentation/ Interviewees |
108 |
Chinese, English, Social Science |
-- |
3 |
-- |
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Additional Indigenous Peoples’ Students |
2 |
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-- |
-- |
-- |
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Additional Outlying Island Students Limit |
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Additional Outlying Island Students |
None |
-- |
-- |
-- |
-- |
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None |
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Designated Item Fee for Documentation/ Interviews |
900 |
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-- |
-- |
-- |
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Send (or announce) Designated Items Notification |
March 31, 2022 |
Designated Items |
Documentation Review |
Items: Course record (A), Course Learning Outcome (B,C,E), Versatile performances (F,G,J,M,N), learning history by student (O,P,Q)
Explanation: I. Course Learning Outcome (small thesis, learning report, works, activity achievement, special report or reading reports, etc.) II. Versatile performances: 1. club participation 2. proof of competition results 3. extraordinary performances (special talent certificates or other certificates that might be useful for review) High School Learning History Reflection Report (including Biography)
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Deadline for submission |
May 10, 2022 |
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Examination Date for designated items |
May 27 to 29, 2022 |
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Announcement |
June 03, 2022 |
Examination |
1. Oral test for interview. 2. Please refer to the oral test items and standards on Department website （http://web.adv.mcu.edu.tw/） ※Important reminder: Students who pass Stage 1 must carefully read the designated items and relevant regulations online for Stage 2 at MCU Student Recruitment website. |
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Same scores screening methods when quota is exceeded |
1.Total score for GSAT Chinese, English and Social Science 2.GSAT score in Chinese |
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Notes |
1. Classes offered on Taipei Campus. 2. Department of Advertising and Strategic Marketing is the only Department in Taiwan that cultivates talents with cross-disciplinary strategic thinking in Advertising and Strategic Marketing. Students interested in advertising, PR, marketing, creative design, digital media and communication research are welcome to apply for admission. 3. Contact Telephone No.: (02)28824564 Ext. 2515, Fax No.: (02)28809740 |
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Ming Chuan University - Department of Advertising and Strategic Marketing
University Entrance Examination Enrollment Information
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Item |
General Scholastic Ability Test (GSAT) and English Listening Proficiency Standards |
Designated Subjects for Entrance Test and Score Weighting Formula |
Individual Score Used to Break Ties in Total Score |
Briefing on Department Selection |
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Distributed (admission) by Examination Results |
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Chinese
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X1.00 |
1
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Interpersonal interaction is required when taking the courses of this department and students will learn about advertising, public relations, creative design and organizing media activities. Visual, hearing, oral expression, and interpersonal communication skills are essential. Classes are offered on Taipei Campus. Department of Advertising and Strategic Marketing is the only Department in Taiwan that cultivates talents with cross-disciplinary strategic thinking in Advertising and Strategic Marketing. Students interested in advertising, PR, marketing, creative design, digital media and communication research are welcome to apply for admission. http://web.adv.mcu.edu.tw. |
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History |
X 2.00 |
2 |
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Social Science |
X 2.00 |
3 |
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